{"id":10304,"date":"2024-03-13T21:02:57","date_gmt":"2024-03-13T18:02:57","guid":{"rendered":"https:\/\/diagnozabam.ro\/sfaturi\/?p=10304"},"modified":"2025-04-02T13:39:20","modified_gmt":"2025-04-02T10:39:20","slug":"google-introduce-taxe-pentru-dezvoltatori-in-ue-pe-modelul-apple","status":"publish","type":"post","link":"https:\/\/diagnozabam.ro\/sfaturi\/ro\/blog\/google-introduce-taxe-pentru-dezvoltatori-in-ue-pe-modelul-apple\/","title":{"rendered":"Google introduce taxe pentru dezvoltatori \u00een UE, pe modelul Apple"},"content":{"rendered":"

Google introduce taxe pentru dezvoltatori \u00een UE, pe modelul Apple<\/h1>\n
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\"Google<\/p>\n

Pe 5 martie, Google a anun\u021bat modific\u0103rile pe care le va implementa pentru a se conforma cu Legea Pie\u021belor Digitale a Uniunii Europene (DMA), care a intrat \u00een vigoare \u00eencep\u00e2nd de azi. Aceste schimb\u0103ri implic\u0103 introducerea unor taxe suplimentare pentru dezvoltatori, dar \u0219i noi m\u0103suri de conformitate, precum programul ce permite redirec\u021bionarea utilizatorilor din Spa\u021biul Economic European (SEE) \u00een afara aplica\u021biei pentru a promova oferte, precum \u0219i posibilitatea de a folosi sisteme de facturare alternative la cel al Google Play.<\/p>\n

Noul cadru al DMA urm\u0103re\u0219te s\u0103 creeze un mediu mai concuren\u021bial \u0219i echitabil \u00een cadrul pie\u021belor digitale, iar Google \u00ee\u0219i adapteaz\u0103 politicile \u0219i practicile pentru a se alinia cu aceste reguli. \u00cen plus, Google va oferi mai multe date advertiserilor \u0219i editorilor, p\u0103str\u00e2nd \u00een acela\u0219i timp confiden\u021bialitatea informa\u021biilor utilizatorilor \u0219i a informa\u021biilor comerciale sensibile.<\/p>\n

Taxele introduse de Google pentru dezvoltatori se \u00eempart \u00een dou\u0103 categorii:<\/p>\n

    \n
  1. Tax\u0103 ini\u021bial\u0103 de achizi\u021bie de 10% pentru achizi\u021biile \u00een aplica\u021bie sau de 5% pentru abonamente, timp de doi ani.<\/li>\n
  2. Tax\u0103 de servicii continue de 17% pentru achizi\u021biile \u00een aplica\u021bie sau 7% pentru abonamente, care acoper\u0103 serviciile continue oferite de Google Play, cum ar fi controalele parentale, securitatea \u0219i actualiz\u0103rile aplica\u021biilor.<\/li>\n<\/ol>\n

    Dezvoltatorii au posibilitatea de a renun\u021ba la aceste taxe dup\u0103 doi ani, cu consim\u021b\u0103m\u00e2ntul utilizatorilor, \u00eens\u0103 \u00een acest caz serviciile continue ale Google Play nu se vor mai aplica.<\/p>\n

    Aceast\u0103 mi\u0219care a Google urmeaz\u0103 exemplul Apple, care a introdus \u0219i ea noi taxe \u00een urma intr\u0103rii \u00een vigoare a DMA. Google \u0219i Apple justific\u0103 aceste taxe prin valoarea adus\u0103 ecosistemelor lor \u0219i investi\u021biile \u00een dezvoltarea \u0219i men\u021binerea acestora, sus\u021bin\u00e2nd c\u0103 aceste m\u0103suri contribuie la securitatea \u0219i succesul platformelor lor.<\/p>\n

    \u00cen final, impactul acestor taxe \u0219i reglement\u0103ri se va resim\u021bi la nivelul consumatorilor, care ar putea fi afecta\u021bi indirect prin posibile ajust\u0103ri ale pre\u021burilor \u0219i politicilor comerciale ale dezvoltatorilor \u0219i furnizorilor de aplica\u021bii.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Pe 5 martie, Google a anun\u021bat modific\u0103rile pe care le va implementa pentru a se conforma cu Legea Pie\u021belor Digitale a Uniunii Europene (DMA), care a intrat \u00een vigoare \u00eencep\u00e2nd…<\/p>\n","protected":false},"author":1,"featured_media":10305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","ai_generated_summary":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1593],"tags":[1915,4639,5238,7262,7268,922,2890,7269,7267,3757,7258,7261,7266,7260,7265,7264,7263,7259],"class_list":["post-10304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-apple","tag-confidentialitate","tag-conformitate","tag-date-pentru-advertiseri-si-editori","tag-ecosisteme-digitale","tag-google","tag-google-play","tag-impact-asupra-consumatorilor","tag-intrare-in-vigoare-dma","tag-investitii","tag-legea-pietelor-digitale-a-uniunii-europene-dma","tag-redirectionarea-utilizatorilor","tag-renuntare-la-taxe","tag-spatiul-economic-european-see","tag-taxa-de-servicii-continue","tag-taxe-pentru-abonamente","tag-taxe-pentru-achizitii-in-aplicatii","tag-taxe-pentru-dezvoltatori"],"yoast_head":"\nGoogle 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