{"id":12086,"date":"2024-11-15T07:59:51","date_gmt":"2024-11-15T04:59:51","guid":{"rendered":"https:\/\/diagnozabam.ro\/sfaturi\/?p=12086"},"modified":"2025-04-02T12:17:35","modified_gmt":"2025-04-02T09:17:35","slug":"hmd-global-renunta-la-brandul-nokia-in-favoarea-propriului-brand-de-telefoane-o-tranzitie-anuntata","status":"publish","type":"post","link":"https:\/\/diagnozabam.ro\/sfaturi\/ro\/blog\/hmd-global-renunta-la-brandul-nokia-in-favoarea-propriului-brand-de-telefoane-o-tranzitie-anuntata\/","title":{"rendered":"HMD Global Renun\u021b\u0103 la Brandul Nokia \u00een Favoarea Propriului Brand de Telefoane: O Tranzi\u021bie Anun\u021bat\u0103?"},"content":{"rendered":"

HMD Global Renun\u021b\u0103 la Brandul Nokia \u00een Favoarea Propriului Brand de Telefoane: O Tranzi\u021bie Anun\u021bat\u0103?<\/h1>\n

\"HMD<\/p>\n

HMD Global, compania care de\u021binea licen\u021ba pentru a produce \u0219i vinde telefoane sub brandul Nokia, se afl\u0103 acum \u00eentr-un proces de rebranding care indic\u0103 o \u00eendep\u0103rtare complet\u0103 de numele iconic Nokia. Dup\u0103 ani de \u00eencerc\u0103ri de a re\u00eenvia popularitatea telefoanelor Nokia, HMD se \u00eendreapt\u0103 c\u0103tre dezvoltarea propriului brand de telefoane, \u201eHMD Originals\u201d, l\u0103s\u00e2nd \u00een urm\u0103 unul dintre cele mai cunoscute nume din industria telefoniei mobile.<\/p>\n

Evolu\u021bia Brandului Nokia Sub HMD Global<\/h3>\n

Dup\u0103 achizi\u021bionarea business-ului de telefoane Nokia de c\u0103tre Microsoft<\/a> \u00een 2013 \u0219i e\u0219ecul \u00eencerc\u0103rii de a impune Windows Phone pe pia\u021b\u0103, Microsoft<\/a> a v\u00e2ndut \u00een 2016 drepturile asupra brandului Nokia c\u0103tre HMD Global. De\u0219i HMD a continuat s\u0103 produc\u0103 telefoane sub acest nume, modelele s-au \u00eendreptat treptat c\u0103tre segmentul low-budget, pierz\u00e2nd din farmecul \u0219i prestigiul telefoanelor Nokia din trecut.<\/p>\n

\u00cen 2023, au ap\u0103rut zvonuri c\u0103 HMD Global va renun\u021ba complet la brandul Nokia, zvonuri pe care compania le-a negat ini\u021bial. Totu\u0219i, strategia multi-brand anun\u021bat\u0103 de HMD p\u0103rea s\u0103 preg\u0103teasc\u0103 terenul pentru aceast\u0103 tranzi\u021bie, promi\u021b\u00e2nd o nou\u0103 linie de telefoane sub marca HMD Originals. Acum, HMD \u0219i-a retras complet telefoanele Nokia din oferta multor magazine europene, indic\u00e2nd o tranzi\u021bie complet\u0103 c\u0103tre propria sa identitate de brand.<\/p>\n

Ce Urmeaz\u0103 pentru Brandul Nokia?<\/h3>\n

De\u0219i telefoanele Nokia aflate deja \u00een posesia consumatorilor vor continua s\u0103 primeasc\u0103 actualiz\u0103ri software \u0219i remedii de securitate, este clar c\u0103 HMD nu va mai lansa noi modele sub acest nume. Nokia Corporation continu\u0103 s\u0103 existe ca entitate independent\u0103, dar activitatea sa s-a mutat predominant \u00een domeniul echipamentelor de re\u021belistic\u0103 \u0219i tehnologie<\/a>, r\u0103m\u00e2n\u00e2nd un juc\u0103tor major \u00een industria brevetelor tehnologice.<\/p>\n

Concluzie<\/h3>\n

Decizia HMD Global de a renun\u021ba la brandul Nokia marcheaz\u0103 sf\u00e2r\u0219itul unei ere. De\u0219i nostalgici vor privi cu regret aceast\u0103 tranzi\u021bie, HMD pare s\u0103-\u0219i concentreze eforturile pe consolidarea propriei sale m\u0103rci, promi\u021b\u00e2nd o nou\u0103 gam\u0103 de telefoane care s\u0103 atrag\u0103 utilizatorii moderni.<\/p>\n

Sursa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HMD Global Renun\u021b\u0103 la Brandul Nokia \u00een Favoarea Propriului Brand de Telefoane: O Tranzi\u021bie Anun\u021bat\u0103? HMD Global, compania care de\u021binea licen\u021ba pentru a produce \u0219i vinde telefoane sub brandul Nokia,…<\/p>\n","protected":false},"author":1,"featured_media":12087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[357],"tags":[11853,11846,11848,11852,5445,6237,11847,11851,11849,11850],"class_list":["post-12086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri","tag-brand-nokia","tag-hmd-global","tag-hmd-originals","tag-microsoft-nokia","tag-nokia","tag-piata-telefoanelor-mobile","tag-rebranding-nokia","tag-telefoane-hmd-global","tag-telefoane-nokia","tag-tranzitie-hmd"],"yoast_head":"\nHMD Global Renun\u021b\u0103 la Brandul Nokia \u00een Favoarea Propriului Brand de Telefoane: O Tranzi\u021bie Anun\u021bat\u0103? - Diagnoza BAM<\/title>\n<meta name=\"description\" content=\"HMD Global Renun\u021b\u0103 la Brandul Nokia \u00een Favoarea Propriului Brand de Telefoane: O Tranzi\u021bie Anun\u021bat\u0103? 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